Branding SDI’s IT Innovation Hub

The Branding of SDI’s newly established 11,000-sq. ft. IT Innovation Hub was influenced by the vibrant and diverse local art galleries, as well as the robust street art and graffiti pieces throughout the surrounding Chicago neighborhoods.

Watch how SDI worked with local muralists Rahmaan Statik and Joe Cujo to repurpose their beautiful artwork for the interior walls of SDI’s office space. In addition, SDI’s City Colleges of Chicago Intern turned Apprentice Daniellia Marshal was challenged to create more branded pieces aligning with Rahmaan and Joe’s murals, to show SDI’s core values and community involvement – creating a tangible representation of the SDI Brand.