SDI Announces New Brand Identity

Acquired Companies i-sys and X7 Consolidated Under SDI Brand

CHICAGO, September 29, 2014 – SDI (SDI Solutions, LLC), a national systems integrator focusing on security and revenue technologies for complex, critical environments, announces the company’s new visual identity and logo. SDI and its recently-acquired affiliate companies i-sys and X7 will collectively operate under the SDI name and evolved brand.

The new brand was created to support the company’s continued growth as a nationally-recognized systems integrator, serving large-scale, technically complex environments including airports, banks, and commercial properties. “The three companies together offer a broader solution set for our customers, and extends our national footprint,” states Dawn Nash Pfeiffer, Chief Marketing Officer for SDI. “Updating our mark and moving to one brand will allow customers to easily find us when they’re looking for advanced security and IT solutions.”’

The evolved SDI logo evokes SDI’s promise to its clients: to deliver peace of mind for mission-critical IT systems, ensuring client safety, security, and revenue. The logo’s icon offers connectivity, energy and movement, alluding to the fast-paced nature of SDI’s mission-critical solutions, with a use of layering that speaks to SDI’s highly technical layering of solutions and technology. It incorporates the tagline of “Delivering Intelligent Technology,” denoting the firm’s capability to design, deploy and maintain technology solutions that meet the higher requirements of large-scale 24×7 environments.

SDI will be showcasing its new brand at ASIS September 29 through October 2 in Atlanta GA. The SDI Team will be presenting at seven ASIS sessions and panels, addressing a variety of security technology topics including medical marijuana security design, cloud technology considerations, and security IT best practices in the aviation and education industries.

About SDI

Systems integrator SDI delivers mission-critical technologies to ensure security and revenue generation for complex, high-value environments. With a 25 year corporate resume, SDI addresses the higher IT demands of critical environments to deliver zero downtime, enhanced security and risk mitigation strategies. From airports to banks to commercial properties, SDI delivers deep technical expertise and complex systems’ past performance, with an agile delivery model focused on complete customer satisfaction. Visit us at and follow us on LinkedIn: SDI Solutions and Twitter: @SDISolutions.

For media inquiries, please contact:
Dawn Nash Pfeiffer, SDI
Chief Marketing Officer