SDI Presence LLC Names Key Executives with Continued Growth

Firm’s Strategic Minority/Women/Veteran-Owned Business Enterprise (M/W/VBE) Partnering Model Drives Growth in Peer MBEs

CHICAGO, August 10, 2020 – IT services firm SDI Presence LLC (SDI) announces several executive leadership moves and organizational realignments to allow for its continued growth. Building on an 80% increase in revenues in 2019, the firm’s appointment of several key executives brings decades of industry experience and expertise to support the company’s ongoing expansion plans.

“In order to accelerate our on-going strategic growth, we have designed our organizational structure to support leadership that embodies the skills, experience and personal attributes that will lead our firm forward,” states SDI Presence Chief Executive Officer David A. Gupta. “I am truly confident that these changes will further equip us in serving our clients at the highest level, delivering reliable, secure, and innovative services.”

The following appointments have been made at SDI:

  • Previous Chief Marketing Officer Dawn Nash Pfeiffer moves to Chief Markets Officer and will assume responsibility for both sales and marketing functions. Pfeiffer builds on 25 years of sales and marketing experience in IT professional services and plays an instrumental role in the strategic development, expansion, and growth of the company. Pfeiffer has taken a leadership role in formalizing the firm’s consultative sales and solutions program, including lead generation, performance metrics, strategic partnering, and sales enablement functions. A 21-year veteran of the firm, Dawn brings broad experience in B2B brand management and integrated marketing communications including public relations, corporate communications, advertising, and digital marketing. Pfeiffer continues to draw upon previous experience in the facilities management and technology sectors.
  • Serving as SDI’s Chief Development Officer, Cecelia Bolden now moves into the role of SDI’s first Chief Experience Officer. Ms. Bolden’s history includes 30 years’ experience in the information systems industry and is a recognized leader in the systems integration arena, having designed and delivered many systems ranging from small custom solutions to enterprise-wide solutions. As a 16-year SDI veteran, Ms. Bolden has held previous delivery leadership positions with the firm. As Chief Experience Officer, Cecelia is responsible for ensuring each aspect of the business contributes towards a positive engagement between the brand and the consumer. Building on the reciprocal relationship between the employee journey and the experience delivered to the customer, Cecelia will also ensure an optimal experience for the SDI employees. Cecelia will oversee Quality Management in SDI’s delivery of services to customers; Customer Experience; Employee Development; Diversity, Inclusion, and Equity; and Corporate Social Responsibility programs.  Ms. Bolden builds on her past work experience with Accenture, Oracle Corporation, MCI/WorldCom, marchFIRST, and divine, Inc.
  • Also joining the firm as Senior Vice President of Sales of IT sales veteran Derk Rimstidt. Rimstidt brings more than twenty years of experience in tech sales and business development to this role, with expertise in managing high-performance sales teams and orchestrating large complex sales pursuits. Rimstidt joins SDI from digital and analytics consulting firm Inspire11 and has held previous posts held at Atos, Xerox, and IBM. Rimstidt will be responsible for formalizing the firm’s sales program for new and existing customers, including implementing business strategies to maximize market opportunities and drive profitable growth.

With over 70 new employees hired in the last 12 months, SDI’s growing portfolio of clients includes an uptick in its IT managed services, cybersecurity, and billing/customer information systems engagements. The firm’s approach to each project includes an evaluation of how to incorporate peer M/W/VBE partners; NMSDC-certified SDI has built a 20-year track record of priming long-term, multi-year enterprise IT contracts to achieve customer success while building partner MBE firms’ capacity in a strategic manner. SDI spent $11M with its diverse partners in 2019 and is forecasted to reach $20M by the end of 2020. SDI delivers the industry and technical expertise, mature back-office, and company culture that is expected of a Tier 1 firm, with an MBE-oriented business partnering program that exponentially achieves client diversity goals.

“Being present is at the core of our culture –  for every client project that our Teams deliver, in how we care for our fellow SDI colleagues, and at the heart of the impact that we create in our larger communities,” states SDI Presence Chief Executive Officer David A. Gupta. “We’re optimistic about our future growth opportunities, and how we may affect a meaningful change in the minority business community at the same time.”

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About SDI (SDI Presence LLC)                                                        

SDI Presence LLC is an IT consultancy and managed services provider (MSP) that leverages its strong team presence to advance our clients to a secure digital enterprise. With a 20-year corporate resume, SDI delivers strategic managed services, IT consulting, and hybrid infrastructure solutions to optimize our clients’ technology environments. SDI is a certified Minority Business Enterprise (MBE), with a portfolio of clients that includes some of the nation’s largest airports, utilities, commercial real estate portfolios, and government agencies. Visit us at and connect with us on Twitter and Instagram.

For media inquiries, please contact Dawn Nash Pfeiffer at 312.580.7516 or